WEBINAR: Sustainable ethylene production by applying the novel YieldUp* coating technology

Discover how maximize performance, productivity and run-lengths of ethylene cracker

📅 31 March 2026 (Tuesday)   -  ⏰ 11:00 AM CEST -  ⌚ Duration: 1 hour

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Are you facing these critical ethylene production challenges?

Ethylene producers worldwide face constant pressure to maximize efficiency and minimize downtime. Rising operational and environmental challenges are placing increasing strain on profitability and competitiveness.
Limited run lengths of steam cracking furnaces force frequent shutdowns, reducing annual capacity. Gas cracking limitations caused by severe coking continue to hinder performance, as traditional coatings can no longer provide adequate protection. Additionally, tightening CO₂ reduction targets, the need for fuel consumption optimization, and greater focus on operating cost control are driving the shift toward more sustainable, energy-efficient production methods.
With escalating costs and regulatory demands, conventional approaches are no longer sufficient.

What if you could overcome all these challenges with a single, proven technology?

Join our exclusive WEBINAR to discover how YieldUp* micro-thin catalytic coating technology is transforming ethylene production across Europe and beyond.

EU TDS_Landin page image_YieldUp webinar_12.2025

 

In this webinar, our presenters will demonstrate how this proven, next-generation solution can help you:

  • Extend furnace run lengths 2-3 times between decoking cycles
  • Increase ethylene yield and production capacity
  • Achieve energy savings up to 1,000 MW per event through fewer decoking
  • Reduce operational & maintenance costs significantly

Key learning objectives:

  • Understand operational challenges and risks in ethylene furnace operation 
  • Learn how cutting-edge catalytic coating technology reduces tube fouling and extends furnace run lengths
  • Explore a proven strategy to increase ethylene yield while reducing costs
  • Review real-world success stories including Versalis case study with measurable results 
  • Gain insights into economic and environmental benefits
  • Learn about compatibility with existing operations and decoking procedures.

PROGRAM OVERVIEW

11:00 - 11:10: Welcome and Introduction
Roel Augustyns - Market Leader Energy & Chemicals

 

11:10-11:20 - Introduction to furnace coke formation
José Rebelo - Lead Applications Engineer

  • Furnaces: core to HVC yield, energy efficiency and CO₂ footprint
  • Coke formation
  • Key operating variables

 

11:20 - 11:35: YieldUp technology 
Joop Dees - Petrochemical Technology Leader

  • YieldUp technology development roadmap 
  • High-temperature catalytic coating application

 

11:35 - 11:45: Case study - demonstrated performance 

  • Achieving doubled run-length time between de-cokes
  • Fuel, CO2 and operational costs savings 

 

11:45 - 11:50: Market delivery and strategic partnership
Philippe Guerinel - SVP CSM Commercial - Chemical Solutions and Monitoring

  • Go to market framework
  • Strategic partnership

 

11:50- 12:00: Q&A

 

⚡ Limited seats available
🎓 Certificate of attendance provided

Who should attend?

  • Plant Managers and Operations Directors
  • Process Engineers
  • Maintenance Managers
  • Technical Directors in petrochemical facilities.

See how YieldUp can transform your ethylene production — redefining furnace performance and efficiency.

REGISTER NOW


*Trademark of Veolia; may be registered in one or more countries.

Would you like to know how our experts can help improve the efficiency of your ethylene production process?